The majority of your parents (if not all) will be online, so online promotion is an ideal way to reach them to download OurSchoolsApp.
Social Media
If your school has a Twitter, Facebook or Instagram account, regularly post details about OurSchoolsApp on there. Encourage parents to retweet and share your posts to grow the audience. Ensure you include a call to action - i.e. don't just tell them about OurSchoolsApp - actually urge them to download it.
See our Resources section to download social media graphics which you can use for your own channels.
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