Intro
The majority of your parents (if not all) will be online, so online promotion is an ideal way to reach them to download OurSchoolsApp.
Social Media
If your school has a Twitter, Facebook or Instagram account, regularly post details about OurSchoolsApp on there. Encourage parents to retweet and share your posts to grow the audience. Ensure you include a call to action - i.e. don't just tell them about OurSchoolsApp - actually urge them to download it.
See our Resources section to download social media graphics which you can use for your own channels.
Website